„The individual’s interaction with media – like computers, television and other media – is fundamentally social and fundamentally natural“
Additionally, I’d like to add another quote from their book „The media equation“, which I find is an important one:
„Personality can creep in everywhere – the language in error messages, user prompts, methods for navigating options and even choices of type font and layout. Even if the design domain is a twelve-character LCD panel, personality is relevant.“
Reeves, B. and Nass, C. (1996) The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. P. 97